We Serve And Protect

Czech Police are now focusing on their image more than ever. There is a I-Want-You recruiting campaign in progress: a TV ad with a small boy who protects his classmates and later becomes a cop, there are new uniforms which resemble those of British police…and police cars are now being resprayed to include the slogan WE SERVE AND PROTECT…

Obvious inspiration by numerous examples from the States (LAPD: To Serve And Protect). But it sure looks good and it works…