Wherever you are, you always miss some product from another place where you’ve spent a great part of your life. When I went to high school in Provo, Utah, I missed typical Czech school lunches that consisted of warm soup, the main dish and fruit salad. And when I returned home again, I missed huge roast burgers from Arby’s, Little Debbie’s Swiss cake rolls, or Sunkist — but somehow I failed to appreciate the lunches I admitted to had missed in the U.S.
That is called nostalgia.
Czech immigrants in the U.S. and Canada and their families naturally experience nostalgia. There are millions of kinds of candy bars, soft drinks and other merchandise. But they need their favorite Czech product. At least once in a while. Don’t ask them why. I am not asking either… I am pretty sure it is a part of a person’s identity, just like a “Proud-Parent-Of” bumper sticker, favorite NHL team jersey, etc.
From the point of view of a Czech customer/consumer, the stuff is terribly expensive. But then again, I am not judging nor criticising. It is not easy to import the stuff and obviously North American market wants it.