Wanted: a skilled and experienced female clerk (shop assistant). That’s what this ad says. Found it today in the very heart of Brno:
The store discriminates against male applicants. Publishing ads that discriminate due to age, sex or marital status, to name a few issues, is very frequent in this country.
The gender issue is usually based on the “language problems” and stereotypes, i.e. how we associate certain professions either with men or women. And the problem is that most Czech nouns carry information on the gender of the person referred to. For example:
prodavac = male shop assistant
prodavacka = female shop assistant
ucitel = male teacher
ucitelka = female teacher
In other words, most of these ads are published or printed and hanged out by people who live in stereotypes. A guy would not want to work in a store that sells clothes, they might think.
Another two most frequent forms of discrimination in “wanted” ads are: We offer work in a young team – which translates as “if you are over 35, do not bother applying”, or We request flexibility beyond usual working hours – which translates as “women with children should not attempt to reply”.
I understand discrimination is a bad thing, but on the other hand “it is my company so I can hire whoever I want” is an element of democracy and free market economy that should not be forgotten either. Firms that seek new employees are therefore recommended to use slashes in their ads, like this: prodavac/prodavacka, i.e. in order to refer to both sexes in their ads. On the other hand, the fact that HR specialists ask undesirable questions (Do you want to have children? Are you pregnant now? Do you have grandparents to take care of your children in case you are sick?) is an altogether different thing that is hard to prove and battle with.