Articles

Bazinga! Television catchphrases are good for business

In Culture, Economy, Entertainment on December 18, 2010 by Petr Bokuvka Tagged: ,

I don’t think there has ever been a U.S. TV show that would be so popular that it would stimulate secondary business activities in the Czech Republic. But now there are two hugely favorite programs that are amazingly good for business: How I Met Your Mother and especially The Big Bang Theory. Catchphrases from these two shows made their way onto T-shirts. And there are at least four small companies that offer them for sale. Not surprisingly, the “companies” are in fact small businesses owned and run by enthusiasts. And their T-shirts are unique and their owners stick out in their respective crowds.

Geekshop.cz is one of them (the photo above is theirs). The T-shirt motifs are, well, geeky. One would expect they would be total rip-offs, but they are not. True, two of them imitate the actual T-shirts worn on the show (Leonard/Sheldon), but that is not illegal. And then there is Suitup.cz that focuses, of course, on HIMYM. The T-shirts sold by Suitup.cz are more the Barney-style (they are tighter and they seem to look good together with Tommy Hilfiger jeans).

Sure, one could argue that these businesspersons are just milking other people’s cows. But you can say that just about everything that is related to showbusiness, even a hot-dog vendor who sets up his cart across the street from Universal Studios.

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