Ryanair has recently innovated the homepage of its website. Most airlines’ websites look “serious”, because the industry as such must send certain signals to customers. The new website of Ryanair looks like a homepage of an amusement park. On the other hand, most people choose Ryanair because of its low fares: one-way ticket from Brno to London-Stansted is cheaper than a bus ticket.
Low-cost airline has a tabloid-like website